Hot (Sexy?) Potato

Who knew the humble potato could have so much moxie? Well, the creative team at Sterling-Rice Group had a hunch, and now it’s no surprise they’re currently crushing it in the produce aisle with their “9th Wonder of the World” campaign for Potatoes U.S.A.

Fun times commenced when I got called in to work on this print ad for Whole Foods Market’s in-store retail magazine. The seductive photography and playful copy tempt and tease busy shoppers before enticing them to toss some taters in their cart. The ad will run throughout this holiday season, so keep your eyes (and potatoes) peeled. Actually, not the potatoes for this particular feature recipe, but I couldn’t pass up some adorable wordplay.

Click image to enlarge body copy.