Playful Beforeplay Billboard Hits the Highways.

Gotta love Beforeplay.org. This infinitely resourceful site—backed by the Colorado Dept. of Public Health and Education— keeps the sexual health conversation alive across the state, and some of us have been lucky enough to help. Like me, for instance.

From social media and ads to billboards, blogs and the website itself, I’ve been writing all over this client since 2011. The latest example is this playful new STD-focused billboard, which is “airing” now in Colorado Springs, Montrose, Lamar and Grand Junction. If you want to see it for yourself, take a drive and take a look. And if you want to learn more about who’s behind the whole campaign, check out Vermilion Design + Interactive.