New Year, New Name.

Happy New Year, everyone! I hope your holidays amounted to just the right amount of revelry and no broken bones…or equivalent…or worse. Now that we’re officially living the kind of clean slate that only January 1 can offer, it felt like the perfect day to get back at the ol’ blog. It’s an important duty that I’ve been neglecting not as the result of a slow season, but more of a hyperspeed one with precious little time for blogging. Regardless, I’ll be sharing oodles of new work in early 2019, so check back often to see the fruits of my last-year labor.

First up, it’s my urgent honor to introduce WellNow™ Urgent Care.

Previously known as 5-Star Urgent Care, this growing collection of national medical care centers now has a fresh look and a hardworking name to portray the brand’s differentiating benefit: wellness at the speed of your life. The brilliant strategy and design teams at Sterling-Rice Group were generous enough to bring me in to help with the naming, and I couldn’t be more pleased with where we ended up.

The name is descriptive and functional with a nice balance of personality. It’s approachable and invites you in to experience WellNow’s exceptional service, which promises not to let a trip to urgent care ruin your day. You get in, get better and get on your way…now. You like?