New Pack Throwback

I am so proud of the work I did with the Made In Nature team during my tenure there as a “Creative Director at large.” For seven years, I tinkered around on everything from packaging and advertising campaigns to influencer sample kits, website redesigns, coupon books, seasonal promotions, in-store signage, new product launches and MORE.

But as all good things do, my time on the brand came to an end a couple of years ago when I decided it could use a fresh voice and perspective to match its dramatic redesign. I’m honored to still work with the team on the company’s fast-growing Wild West Chocolate brand and have loved watching Made In Nature launch its most recent glow-up grounded in the brand positioning work I led there.

[Pausing for peaceful reflection ]

Anyway, that was a looooooong lead-up to what’s sure to be a short and SWEET little blog about Made In Nature’s irresistible Fudge Brownie Minis. While I wasn’t the primary copywriter on the new packaging that rolled out last year, I did get write the copy for this particular line of products, which is pretty damn cute IMHO. Check it out below and shop these tasty little tidbits online and in stores everywhere now.