My, My, MyChelle.

Nothing beats writing about products that you’re personally obsessed with, which is why I just can’t get enough of my client MyChelle Dermaceuticals. It all started about three years ago when I had my first MyChelle encounter pitching in on the brand’s repositioning effort spearheaded by Sterling-Rice Group. Since then, I’ve had the opportunity to develop copy for printed pieces, their website, sales sheets and product catalogs (below is a peek at the 2014 edition).

It’s been a blast working on this powerfully natural skincare brand, and I can’t wait to continue treating my skin like royalty for many years to come.