Lease a Boulder Legend.

Downtown Boulder is no stranger to change, but this radical renovation is history in the making. I’m talking about the property — nay, the legend — at the corner of 11^th and Walnut, former home to the iconic Walrus Saloon. As part of a massive overhaul that updated the now-four-story structure into a marvel of modern convenience, the hundred-year-old brick exterior has been preserved as an homage to the past. The building, now called 19eleven, is 100% legit grit with a modern twist: raw exposed brick walls…wood beams and steel bolts that scream with storied past and successful futures…bright, versatile spaces for startups, retail or co-working…the whole kit, kaboodle and a penthouse cherry on top. (Sorry kids, that floor’s already taken.)

My clients at Market Real Estate are now leasing the few spaces left on the gorgeous lower three floors, and we made a kickass website to promote the potential within. The site beautifully showcases what makes this building so different than much of Boulder’s hottest commercial real estate: it’s not a shiny white box. So, if you want perfectly polished walls or a contemporary all-glass building so shiny that birds fly into it and fall to their deaths, look elsewhere. Buuuuuut if you like a little history with your workplace, check out the property site and contact Market ASAP. It’s the kind of gem you just don’t find ’round these parts. Brooklyn maybe. But not Boulder.

Oh, and in case you’re wondering, I would for sure set up EBB Copywriting HQ at 19eleven if I could afford the ultra-premium price tag. But hey, at least I can visit during construction and ruin my hairdo with a hardhat.

A few sample headlines from the website and building promo materials:

BLOOD, SWEAT AND BRICKS

SURVIVAL OF THE HIPPEST

PAINT OVER THE PAST? NEVER.

CHARACTER NEVER DIES.