Intelligent Tubs.

Boulder, Colorado is home to some pretty hotshot brands, including a whole bunch of edible ones under the (aptly named) Boulder Brands umbrella. You know who I’m talking about: Smart Balance, Earth Balance, Evol, Glutino, Udi’s and more.

Well, I don’t mean to brag—or do I?—but I’ve had the pleasure to work on several of these brands, including some new on-pack messaging for Smart Balance dairy-free butters. You may notice that the tubs are square instead of round, and that’s for good reason. The boxy shape means more of them fit in each carton, in each truck and on each trip, so they save fuel and the environment and stuff. How sweet.

Check out the updated packages in stores now and get to spreadin’.