Here’s the Skinny…

Nothing should stop you from enjoying the things you love—especially empty calories. Lucky for all my hungry girls, guys and friends out there, that’s where Bethenny Frankel’s Skinnygirl™ brand comes into play.

You may remember that this brand started out with low-calorie cocktails (love me a skinny marg). Since then, it has expanded into categories where great-tasting, low-sugar options don’t often exist. From fruit preserves and microwave popcorn to a full line of flavorful salad dressings, Skinnygirl is here to help everyone—not just the ladies—have their taste and eat it too. And I was all too happy to help with the brand tone and copywriting for yet another exciting product launch.

Dressed to Impress

Avocado oil? More like avo-can-do oil. This multi-talented ingredient is what makes the new line of Skinnygirl Marinades and Dressings a must-have in any home cook’s kitchen. Whether you love them drizzled on your salads, as a cool, creamy marinade or as a flavorful dip, these are bottles with some serious benefits.

✓ Made with avocado oil (not mixed oils)

✓ Low in fat with 3.5g fat per serving

✓ 50 calories per serving

✓ Zero sugar

✓ 3 delicious varieties

Thanks for having me, girl.

I loved working with one of my favorite marketers at B&G Foods to write the sassy-but-classy copy you can read below. Our beautiful bottles went from “so basic” to “total babes,” and they’re now available on Walmart shelves across the country. On Amazon too.

Now, let’s all get dressed, shall we?