Eat This. It’s the Just-Right Thing to Do.

Along comes another fruitful partnership with 1908 Brands. And this time, it roars.

It is with great pleasure and a full belly that I introduce to you Three Bears, a delightful brand of allergen-free oatmeal cups, bars and fruit & oat squeeze packs. I had a blast doing the brand positioning, tagline development (Just Right. Every Bite.™) and packaging for this natural foods newcomer alongside transcendent designer Alicia Potter of Faven Creative. The cups launched to rave reviews at this year’s Expo West, and even more fun: you can make them into muffins! Just add a tablespoon of milk and microwave right in the cup.

You can get your paws on some of this bear-y adorable brand at Sprouts Farmers Market stores now, and more retailers are signing contracts as we speak. Stay tuned for more Three Bears news, and in the meantime, check out the brand manifesto:

“Just right” is just our thing.

 With a name like Three Bears and a food like oats, you probably think you already know our story. Not too hot, not too cold, yadda yadda yadda. But old bears can learn new tricks, and that tall tale was only the beginning. Today and to us, “just right” is just another word for “perfect.”

We love oats. They’re practically a superfood without the title, so we don’t mess with perfection. Instead, we strive for it, making “just right” as easy to find as it is to enjoy. We say, “Why shoot for the middle when you can have the best?”

Just Right for All · Free from top 8 allergens and loved by all ages
Just-Right Flavors · Simple without ever being ordinary
Just-Right Ingredients · Natural, nutritious and delicious
Just-Right Price · Affordable without being questionable
Just-Right Portions · Not too big or too small (ok, we admit that one’s a little predictable)

See? That much “just right” can’t possibly be wrong, so come get a taste of perfection. It’s the just-right thing to do.