All Bite and No Bark (Thank Goodness).

I’ve been accused of “drinking the Kool-Aid” on many of the brands I work for (picture me on a soapbox, defending my clients as the 100%, absolute best at whatever they make or do). I swear, once I’m sold on something, I become an unabashed convert, and I’m not ashamed to admit it.

JC’s is one such company. This local-to-Boulder sweet treat manufacturer makes some of the most irresistible frozen desserts on the planet, and now—wait for it—they’re lending some sugar to the candy aisle. That’s right, folks. Hitting grocery store shelves this spring, allow me to introduce JC’s Pie Bites: truffle-style delights coated in the pie crust crumbles that made the brand famous. I got to help with the in-store displays and packaging on behalf of Vermilion Interactive + Design, and it all looks mighty tasty if you ask me.