Where You From, You HEXy Thing?

Out with the old, in with the new HEX Performance laundry detergent bottles! That’s right, folks. Our sparkling new design is now on store shelves and online, and the rest of this makeover is mere months away. From Fabric Conditioner and Deodorizing Spray to their super-cool-new-dryer-product-you’ve-never-EVER-seen-before-and-I-can’t-wait-to-tell-you-about-but-it’s-a-secret-for-a-little-while-longer, HEX has everything you need to Clean Up Your Activewear™. It’s powered by science. It’s skin-friendly, planet-safe and biodegradable. And I use it on every single thing I wash because it gets the stink out yo stuff like crazy pants.

Check out this before-and-after — well, after-and-before if you want to be a stickler about it — and make sure to read all the rad new copy when you buy your own bottles. I wrote them with my own two hands.

NOW (sexy HEX):

THEN (a little too science-y):