Welcome to Surreality.

With brilliance so blinding, it can be hard to hold the gaze of Salvador Dalí and René Magritte’s oracular works for more than a few minutes. But the longer you stare, the farther you fall into the depths of the subconscious. Like an impossible portal opening up to a blue sky abyss punctuated by pearly clouds, Magritte and Dalí will set your imagination free to accept impossibility and explore the immersive artistic dialogue shared by the two most recognized Surrealists of our era. What you think you see does not exist beyond the anti-existential environments they created. So, enter with your eyes and mind wide open—and for the love of avant-garde, try not to blink.

The Dalí Museum in St. Petersburg, Florida has done it again—this time, welcoming the works of fellow surrealist René Magritte as its latest temporary exhibition. With bowler hats, apples and a pipe (not really…smoking’s gross) to fuel our creativity, I created this advertising campaign with the design masters at Urban Canvas. The concept uses “Magrittian” themes and Dalí himself to eliminate the expected and create a striking, suggestive call to action for exhibition visitors.

In the Florida area? Don’t miss the exhibit, along with The Dalí’s extensive permanent collection. It’s definitely worth the trip, and Magritte & Dalí runs now through May 19.