Trimble’s One and Only.

What better way for surveyors to streamline their workflows than by combining two high-powered, high-precision machines into one? That’s the magic of the Trimble SX10, a groundbreaking innovation that will literally change the way people capture data all around the world.

This two-fold mechanical magic maker launched just last week to rave reviews and killer sales numbers that I’d like to think we had some tiny part in creating. Of course, when Urban Canvas is involved, you know the work is going to be epic, and this time it was particularly awesome because Trimble really let us go to town. We came up with a total of four campaigns, including this “And Then There Was One” idea which brings forth the bigness of this game-changing piece of equipment.

Thanks to Urban Canvas for having me on for the campaign concepting, copywriting, scripting (sizzle spot above) and launch promotions of this bad boy.

Want to see the print ad?

Click image above to enlarge, and read some more sexy SX10 copy here:

Whole. In. One.

Welcome to where surveying, imaging and high-speed 3D scanning collide in a single spatial station powerful enough to redefine an entire industry. The Trimble SX10 sets a new standard for measurement performance with our most advanced optical technology, lightning-fast 3D scanning and total integration with Trimble software. The SX10 is impeccably precise, endlessly versatile and in a class all its own. In one word: revolution.