There’s a New Kid’s Bread on the Block.

I can’t believe it’s been more than seven years since I first started working with Rudi’s Organic Bakery. From pitching in on the re-brand at Sterling-Rice Group, to writing on-pack messaging and sell sheets for Epicenter Creative, and of course, creating ads, programs and promotions galore with Vermilion Design + Digital, it’s been a long and swell-baked ride.

Now, I must admit, I still get childishly giddy when I see something I’ve worked on out in the real world. And yesterday, it happened again with my one and only Rudi’s. Introducing: Rudi’s Organic Kids Bread (available in white and wheat!). Find it at your local natural grocer today.

Wanna see some sample copy?

Back-of-Pack Copy:

The Next Generation of Kids Bread 

Baked on the bright side^®. That’s our motto and we’re sticking to it. Delicious case in point: this fun, fluffy and fresh-from-the-oven Soft Wheat Kids Bread. We bake every loaf with simple ingredients you’d find in your own kitchen. You know…the way bread’s supposed to be baked. So now you can feel great serving your kiddos their favorite slices every day. And while they may be “made for kids,” could anyone ever grow out of small-batch goodness?