New Almond Board of California Website Launch.

It’s been a long time coming—or it feels like it, at least—but it’s official: the new global website for the Almond Board of California has officially gone live. That’s just nuts (sorry, I had to crack at least one nut pun). Oh wait! You crack nuts! Two puns in one! Nice.

Aaaand now we’re back.

In partnership with the bona fide brilliance of Sterling-Rice Group‘s strategy, account and design teams, I had the distinct pleasure of writing the copy for the various audiences of this website, including your everyday almond consumer, plus health professionals and food professionals. I got a little nostalgic actually, because I had written the copy for the previous version of the site during my full-time tenure at SRG, but I’m happy to report that this new one really takes the cake. It’s modern, streamlined and super usable. And I’m not just saying that. See for yourself.