MyChelle Site Launch.

Sniff, sniff. Smell that? It’s probably my face, and I’ll be damned if it doesn’t smell awesome thanks to my daily regimen of products a la MyChelle Dermaceuticals. This outstanding company (and EBB Copywriting client) creates some of the world’s most effective natural skincare formulas available on the market today, and the even more exciting news is that they just launched their fresh, new website (design and dev by Pure Strategic). I got to write much of the copy, including the intros to all the product types, skin types and skin concerns in the shop section, plus a bunch of other pages scattered throughout the rest of the site.

Take a look and love it up, friends.