Finish Line Website Launched.

After many months working with a team of stellar copywriters and producers, I am proud to say that I had a role in what should now be nominated for a Most Improved Website of All Time Award. Congratulations, FinishLine.com. You are now a true beauty.

The newly revamped Finish Line website launched early this morning…3:12 a.m., I believe. And it’s leaner, meaner, faster, sleeker and jam-packed with editorial-style content for the nationwide chain’s thousands of products. Myself and the rest of the digital copywriting team are still working away on updating all the product descriptions, and there is still much work to be done. But I couldn’t help blogging about it now that the new design is live. Finish Line’s design team really did a number on this one. It’s just so damn purty.

So click over to the site and check it out if you have a few minutes. The holidays are right around the corner, so it’s prime time for seasonal shopping…