Find Your Bliss.

Some projects are beautiful from the inside out. That’s exactly how it felt working on Bliss Aesthetics, your personal cosmetic surgery concierge. Bliss expertly connects people with board-certified cosmetic surgeons for the procedures they want done and walks them through every step of this often confusing and intimidating process. After all, there’s only one “I” in Bliss. And it’s you.

I was brought onto this project by the uber-talented and picture-perfect Lacey Waterman of Strand Studio, who led the project and full redesign of the Bliss brand—from category positioning and a sleek logo refresh and color palette to photography, web design and more. My role? Brand strategy *lite* + copywriting to bring the Bliss experience to life in words (no anesthesia necessary).

The Positioning Pre-op

Coming in, it was clear that Bliss needed a tone of voice as thoughtful and polished as the brand itself. This isn’t just another online cosmetic surgeon directory. Bliss is an end-to-end concierge service that guides clients on their beauty journeys—from procedure research and surgeon matching to travel, financing, aftercare and beyond. Basically, taking care of all the ifs, ands, and butts (yep, even Brazilian lifted ones).

Before writing a word of copy, I did some verbal positioning work to uncover what makes Bliss truly stand out:

• Bliss in a Blurb: Get it done with Bliss, your personal cosmetic concierge.
  We love this language because it conveys the steady, hardworking nature of the Bliss team (they get the job done) while also nodding to the language of cosmetic surgery (getting something “done”). The personal cosmetic concierge descriptor helps potential clients understand that this is a highly customized experience with their own dedicated Bliss Care Advisor.

• Brand Belief: Bliss believes that getting work done shouldn’t be hard work.

• Brand Promise: Bliss promises to lead you on the smoothest route from “before” to “after.”

• The Bliss Gifts: From the smart matching tool and Bliss Imagine visualization software to flexible financing and ongoing support, Bliss offers a truly customized, stress-free experience.

The Makeover Moment

Once the strategy was set, it was time to write. The tone we developed needed to walk the line between trustworthy medical partner and well-connected, go-to friend. Because who better to hook you up with the right surgeon, right?

We explored several directions before landing on what we named BLISS HAPPENS—a voice that’s active, personable, and professional. It’s efficient, yet effortless. It gets the job done with a smile and without breaking a sweat (think: Botox-smooth efficiency without the frozen expression). It’s the kind of copy that makes you feel informed, confident and excited about your upcoming glow-up.

We wove in just enough wit to keep things human—nods to tucks, facelifts and beauty—without ever tipping into parody. Because Bliss isn’t about cheap jokes. It’s about making the process approachable, with just the right amount of lift.

A few more nips and tucks of my favorite copy:

• BRAINS AND BEAUTY
  Our smart match technology uses the precision of, well, a surgeon to find the perfect match for your procedure.
• THANKS FOR THE LIFT.
  Breast lifts, facelifts, Brazilian butt lifts—let Bliss get you there safely.
• LET’S FACE IT.
  Facial shaping procedures aren’t one-type-fits-all. Bliss matches you with the specialized surgeon who can give you the look that you’re looking for.
• ISN’T PERSONALIZATION BEAUTIFUL?
• YOU’RE A PERFECT FIT FOR BLISS.
• BLISS IS ALWAYS UP.
  24/7 client care and support
• PERFECT CREDIT IS NOT A PRE-OP REQUIREMENT.
  With Bliss, you can finance your surgery with rates as low as 0%.

The Final Reveal

The new Bliss brand speaks with clarity, confidence, and warmth—matching the beauty of Strand Studio’s design. It’s not cold and clinical, and it’s not fluffy or frivolous. It’s right in that sweet spot where trust and style meet. I was honored to write website copy, a full tone of voice toolkit and headline bank and even some questions for the online Bliss Questionnaire, the first step to feeling #blissed.

Now when clients and partners land on the Bliss site, they don’t just see a service. They feel a promise: you belong in Bliss. From smoothing out wrinkles to smoothing out the process itself, Bliss is your companion to a more confident “after.”