Face It. Facebook’s Here To Stay.

I’m just gonna come out and say it: Facebook is a gosh darn golden child. Its mother is invention and its father is probably some deadbeat whose absence has inspired Facebook to be the man that it is today—a man with some serious balls.

So why, oh why am I bringing this up right now? Because yesterday I was discussing the importance to social media to a client, and they actually seemed suspicious of its reach. Really? Seriously? Questioning Facebook?!? Blasphemy.

Social media is an ever-expanding segment of what I do every single day. And with nearly half a billion people accessing Facebook, and with it rivaling the all-mighty Google as a search engine tool, that means big opportunity to help clients make a huge impact on the online world.

But what about all those privacy issues? Well, many say it’s the nature of the beast and that Facebook users need to take the good with the bad: You signed up for it, you signed on for it. Others are blowing the whistle, canceling their accounts, and forever vowing to break up with social media altogether: We’re through! Either way, the numbers don’t lie and it looks like users aren’t letting privacy policies stop them from Facebook stalking their way into internet history.

Congratulations are definitely in order, Facebook. This is your time. We’d throw you a party, but you just have way too many friends. (Tee-hee…Facebook joke. It’s funny, trust me.)