Do Good Business…If You Dare.

Boulder’s got a thing for being green. Sustainable start-ups, organic orgs and planet-friendly people gather here in hoards. No wonder the Center for Education on Social Responsibility (aka CESR) is such a hot ticket at CU’s Leeds School of Business.

It was my pleasure to help CESR solidify its empowering new tone of voice inspired by the positioning, Dare to Do Business Differently. The brand-ficianados at Sterling-Rice Group worked with CESR to develop this brazen new stance, and the brochure below is its first-born external communication. Lucky for me, I got to write it. Have a read to so how CESR is becoming a global leader in business ethics, corporate social responsibility and sustainability.

Thanks to Anneli at CESR for the awesome collaboration, and to SRG for making the connection.

Cover above and inside spreads below. Click lower image to enlarge and read text.