Here’s where I write about what I write about.
When the team at Danone North America kicked off a massive refresh of iconic kids' yogurt brand Danimals, I was lucky enough to be there from the very beginning. And when I say beginning, I ...
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Naming brands is hard. But naming brands in the energy drink space? As old timey maps used to say, that's "where there be dragons." Between the Monsters, Red Bulls and Rockstars of the wor...
I’ve been doing a lot of work in the seasoning aisle lately. Not emotionally. Professionally. From a legacy grill brands and MSG's redemption to rice’s long-overdue main character mome...
Fifteen years. That’s how long I’ve been sending Valentine’s Day cards to my clients, collaborators, creative partners and friends. At this point, it’s less of a mailing and more of...
With the hot-off-the-presses news of The Marzetti Company's acquisition of Bachan's for 400 MILLION DOLLARS [insert Dr. Evil here meme here], it seemed only right to make a post about my mos...
*** HOT BLOG WARNING: Proceed with caution. Or don’t. I'm not your mom.*** Some brands whisper. Double Dare Ya prefers to scream—kind of like I do when I use too much Ghostly Fury in my...
The brand formerly known as The Pizza Cupcake—yes, that Pizza Cupcake from Shark Tank—has officially rebranded to Incredifulls™. And fam, I got to name it. This may be one of the highl...
Some brands play it safe. Crooked Spoon is not one of those brands. Formerly known as Acme Valley Ice Cream, this Bellingham-based company (just a couple hours north of my Seattle home) has...
There are few things more rewarding than working with a brand that genuinely wants to do good—and make good food while they’re at it. That’s why I love partnering with Once Upon a Farm...