Here’s where I write about what I write about.
*** HOT BLOG WARNING: Proceed with caution. Or don’t. I'm not your mom.*** Some brands whisper. Double Dare Ya prefers to scream—kind of like I do when I use too much Ghostly Fury in my...
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The brand formerly known as The Pizza Cupcake—yes, that Pizza Cupcake from Shark Tank—has officially rebranded to Incredifulls™. And fam, I got to name it. This may be one of the highl...
Some brands play it safe. Crooked Spoon is not one of those brands. Formerly known as Acme Valley Ice Cream, this Bellingham-based company (just a couple hours north of my Seattle home) has...
There are few things more rewarding than working with a brand that genuinely wants to do good—and make good food while they’re at it. That’s why I love partnering with Once Upon a Farm...
Some projects are beautiful from the inside out. That’s exactly how it felt working on Bliss Aesthetics, your personal cosmetic surgery concierge. Bliss expertly connects people with board...
Let’s talk about Milton’s. You know, the brand with the cult-favorite cauliflower crust pizza that somehow tastes like a Friday night splurge AND a healthy decision? Yeah, that one. Wel...
True story: I’m a vegetarian. But that didn’t stop me from diving headfirst into one of the juiciest, most flavor-packed brand launches of my career. Friends, meet The Sausage Project, a...
Grandma’s Frozen Noodles are here to prove that there’s nothing unnatural about frozen noodles in hot soups and bubbly baked casseroles. In fact, they fill your favorite comfort foods wi...
Every once in awhile, one of those projects comes along that you'll look back on as some of the most fun you've ever had doing "work." That happened to me over the past 6 months working with...