A Tale of Chicken Sausage, Words and Glory
True story: I’m a vegetarian. But that didn’t stop me from diving headfirst into one of the juiciest, most flavor-packed brand launches of my career. Friends, meet The Sausage Project, a new line of all-natural chicken sausages now taking over grocery shelves. And yes, I wrote many words to help make it happen.
Sausage, Meet White Meat.
From the first creative brief, I knew this brand wasn’t going to be your average meat stick. The Sausage Project wasn’t started by some guy with a secret family recipe. It wasn’t launched by a family farm or a famous deli or a third-generation butcher. It was founded by food lovers, perfected by chefs, and continues to evolve to this day. That’s actually where it got its name. This brand is a project—constantly trying new things to challenge the category and make sausage better for everyone.
But exactly HOW do they “Rethink the Link”? I’m glad you asked. The Sausage Project blends lean white meat chicken breast through every bite of every link. So you still get the juiciness and snap of the dark meat you crave, plus a leaner, cleaner tasting sausage with zero sacrifices. What’s more, we coined the term Flavor Studding™ (trademarked term named by EBB ), which is our signature process of infusing juicy chicken breast and flavorful ingredients into every inch of our links so no two bites are exactly alike.
The Sausage Project is setting out to change what people expect from sausage: no mystery meat, fillers or weird ingredients that your grandma can’t pronounce. Just chef-crafted chicken sausage with flavor that punches way above its protein-packed weight class.
Even though I wasn’t tasting the product myself, I poured everything I had into crafting the voice. I wrote the packaging copy, website, and launch content to make sure this brand hit shelves sounding as bold and badass as it looks.
Cluckin’ Gorgeous Packaging
Image credit: The Sausage Project
A Website That Slaps (and Snaps)
Then there’s the website, where we let the brand’s rebellious tone really strut its stuff. I wrote headlines, product copy and callouts designed to make you laugh a little and drool a lot. Like “Sausage will not be underestimated” (because nobody puts sausage in a corner) and “Winner, winner for breakfast, lunch and dinner” (because we all know that ol’ rhyme). I also had a blast scripting launch materials, headlines for our traveling sausage truck, online store promos and social media copy, which is verbal proof that vegetarians can, in fact, write some mean copy about meat.
The Best Part? Seeing It Out in the Wild
Now The Sausage Project is on real shelves, in front of real people who are hungry for something better. I may not be their target eater, but I am a huge fan of what this brand stands for: honest food, big flavor and a voice that’s not afraid to have a little fun.
If you’re a meat-eater, go grab a pack and grill it up for the 4th tomorrow. I’ll be over here with my tofu dogs, feeling hella proud of the work and secretly eyeing the sausage section to make sure our packages are perfectly lined up on shelf.
Check out the full story (and some very photogenic sausages) at thesausageproject.com and on our socials (IG, FB and TikTok), and HAPPY BIRTHDAY, AMERICA!
