Bundle — and Bosik — on The Hills: New Beginnings



I’ve been running around my house like a catnip-crazed kitten all morning because my client Bundle Organics and its superstar co-founder Whitney Port were a major part of last night’s episode of The Hills: New Beginnings on MTV!

I’ll pretend that that’s the biggest news…but the reason I’m really, REALLY excited is that I got to be in the episode too! (Cue my head exploding) The Hills crew was on-site shooting during our big brand photoshoot last year, so the 1908 Brands creative team — including yours truly in the yellow cardigan — made a cameo appearance. Check out the clip below to see some of the #BundleOrganics love, and watch the full episode on MTV now. It’s Episode 6 called “I Don’t Think We Can Be Friends,” but it should totally be called “Whitney and Bundle Organics Rock Your Motherhood Socks Off!”

Full Function, Faster.



Introducing Fullswift Mobile Physical Therapy: a new company, a fresh name, a standout positioning and a whole new approach to PT.

Fullswift is one of Boulder’s first and only full-time, mobile-only physiotherapy practices bringing expert treatment to your body and mind where you live, work and play. Translation: potential is everywhere, so Fullswift comes to you. Could this BE any more convenient? (said like Chandler from Friends).


Jesse Modica is the man behind the brand, and his wife Lisa lends her smarts to keep the company running smoothly. This literal “power couple” brought me on to build their brand from the ground up, starting with a full positioning exercise to reveal their unique truth: Fullswift believes that full functionality is the ultimate boss move. Then we moved on to naming, tagline, brand expression and a new website coming soon 🙂

In short: your optimal movement is Fullswift’s ultimate mission. Whether you’re a busy professional, a stay-at-home parent, a young athlete or anyone in between, they see everyone as a boss. Just say when, where, and be ready to put in the work, and Fullswift will get you back in driver’s seat of your health and happiness — on your terms and in your space — so you can get back on track like the boss you are.

I brought on the always talented Rachael Harp to create the new logo, look and feel for Fullswift, and she crushed it like some drunk dude’s beer can on his forehead. So, keep an eye out for “the boss van” riding around town like PT heroes and popping up at local events like Bike to Work day last month (see insta image above). And if you find yourself in need of some bodywork but lack the time to drive to an office, just remember that I know a guy.

Clean Up Your Activewear.™



Traditional laundry detergents haven’t evolved much in the past 50 years. Tide: same old. Gain: same old scented. Arm & Hammer: yawn. All: whole lotta blah. Seventh Generation: eco-friendly, but not get-the-job-done-friendly. You catch my drift.

These days, most detergents just mask odors versus removing them, which means even after washing, bacteria, body oils and goopy detergent residue still stick around in your clothes and create a lingering odor. It suddenly makes sense why the entire category is so heavily fragranced, right? Even worse, many of these outdated formulas actually clog and degrade fabrics — specifically super tight-knit activewear — so your clothes don’t last as long.

No one else was fixing the problem, so HEX Performance stepped in. And lucky for me, the last few months of my working life have been full of this boundary-breaking brand. NOTE: I’m also a diehard convert and will never wash with anything other than HEX if I can help it. You seriously HAVE to try this stuff. As a daily runner and gym lover, I have some seriously stinky gear, and the small and mighty HEX molecule gets clean done like crazy. #NeverGoingBack

 

 

 

 

 

 

 

 

 

 

 

HEX Founder Drew Westervelt is a born innovator and pro athlete who originally sought out to create a product that would clean and protect artificial turf without harming the environment. It was a game-changing idea that also happened to spark a completely new perspective of the laundry category. Drew recognized that turf and synthetic fabrics are both made of plastic. That meant his same science could also work wonders on activewear, helping fabrics perform better and last longer — all without harsh chemicals or traditional detergent downfalls.

Today, HEX Performance laundry detergents, sprays, fabric conditioners and other innovations are the real deal. I’m talking fabric-cleansing-and-caring tech so advanced that it can penetrate even the tightest-knit performance fabrics. It eliminates odors at the source. It protects against stains, stink and damage. And it makes clothes feel as fresh as the first time. HEX yeah.

A kajillion thanks to Karissa, Tom, Jerri, Drew and the whole HEX crew for inviting me to be part of your team. From copy and product strategy to packaging and website copywriting, tagline and naming, I have loved every minute of this journey together. So, here’s to bringing HEX into the next generation with its hot new look, unstoppable science and rocking crew. And to all the readers out there, stay tuned for updates on what’s next with HEX.

Truly Grass Fed: From Ireland to America



Truly Grass Fed is a revolution in modern dairy that hearkens back to the basics. Small herds and a passion for the art of farming. Clean, wholesome dairy made by happy, healthy cows who graze in open pastures. A deep dedication to progress and the welfare of our world. That’s the difference of Truly Grass Fed: it truly is the cream of the crop.

It’s been an amazing journey as part of the SRG team that brought this international brand to life, and I was lucky enough to contribute to the overall brand strategy, plus packaging and website copy. Now I’m thrilled to announce that the Ireland-grazed goodness of Truly Grass Fed salted and unsalted butters and aged and sharp cheddar cheeses have officially hit U.S. store shelves.

Amazon Fresh also has the goods if you prefer to shop online, and regardless of where you buy, the quality will be unlike anything you’ve tasted. Truly Grass Fed’s remarkably creamy and naturally nourishing dairy is non-GMO, free from hormones and antibiotics, and raises the quality bar in every respect possible.

So, head to your nearest grocer and get a chunk o’ cheddah or a block o’ buttah (did that make it sound more Irish?) to support this irresistible brand of the Emerald Isle. Truly Grass Fed truly cares more about their cows and the planet than they do about profit, and I can’t think of anything more admirable. Oh! And check out this article I got to write regarding Truly Grass Fed’s regenerative farming practices.

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