SRG Named Top Small Agency By Ad Age.
Back in January 2010, after four incredible years spent at Sterling-Rice Group, it was just my time to move on. And move on, I did—to my current stomping ground, rabble+rouser. But I am thrilled to have learned today that SRG, my rocking alma mater, took home a silver honor at Ad Age’s Small Agency Awards this year.
From an astounding 270 entries from 21 countries, SRG’s exciting win was noted as follows: “This agency was established in 1984 and now has 140 employees and clients including ConAgra, Kraft, Walmart and El Monterey. The telenovela-inspired absurdity of its El Monterey TV campaign doubled sales for the brand. But the shop does more than just ads. In fact, it helped Walmart create its World Table brand from the ground up, from ethnographic research to food testing to package design. Not a surprise for an agency that has its own culinary council—and its own test kitchens.”
Congratulations to everyone at Sterling-Rice. This is a well-deserved award and I couldn’t be prouder to be part of your family.
Check out all the winners here.