Silvernest Website Launch.

From start-up concept to living, breathing website—that’s the stuff of marketing dreams. Lucky for me, one more has officially come to life with today’s launch of Silvernest, a unique roommate-matching service for boomers and empty nesters who have space to share.

It was my pleasure to work on this website on behalf of it’s founding partners and alongside Alicia Potter of Faven Creative. EBB Copywriting is responsible for all content, tagline and content strategy, so if you’re in the mood for some good reading, get clicking.

Even though it’s a mere modicum of what you’ll find on the website, here’s the company manifesto that I wrote. An amuse-bouche of brand tone, if I may:

We are Silvernest, and we think it’s high time to redefine the meaning of roommates.

Let’s face it: sharing homes isn’t just for college kids anymore. Times are changing, and as we get older, sometimes our houses get emptier too. Good thing Silvernest means they don’t have to stay that way. You have a life to live, and we exist to help fill your empty rooms with the type of mates your want in your space. The result? Some extra cash to keep your nest egg warm. Doing more things you love. Having company. And making the most of the home you worked so hard to build. Not to mention giving your housemate a nice place to live on a nice budget with a nice person like you—all under one roof.

Silvernest boldly breaks the rules of aging so you can open your home on your own terms. We’re creating the next generation of roommates. A more modern kind. A well matched kind. A kind that’s just your style. Because around here, the details are totally up to you.

This is your house. We just help put the “us” in it.