Trimble: In. Shackles: Off. Power: On.



Trimble’s unparalleled GNSS precision technology runs the gamut of industry applications—from agriculture and construction to driving schools, mines, marine ports and UAVs. Their receivers offer full triple-frequency support of all satellite constellations, so they work wherever positioning technology plays. Not to mention their accuracy is among the highest on the market, and they’re the only brand that puts everything you need at your fingertips for a flexible, hardworking setup without any gaps. That’s a whole lot of tech to fit on one tiny board, but fortunately, Trimble’s are robust enough to support infinity.

See? I can write all smart-like if I put my mind to it.

I had the honor of plugging in to all the right places to work on this Trimble Integrated Technologies advertising campaign with Urban Canvas, and I think the results speak for themselves. If you disagree, read the copy. That’ll explain it. Click ad above to enlarge, and refresh to reanimate banner below.

Uno. Dos. Delicious.



Hey, I get it. Sometimes hunger happens. Maybe you’re at work, flying from meeting to meeting, and just don’t have time to grab a bite. Maybe you’re at home, clicking from binge-watch to binge-watch, and simply can’t be bothered to walk to the kitchen. Or maybe (juuuuuust maybe) you’re driving home after a weekend away and realize that your pantry is as bare as your butt was that one time at Burning Man.

All three of these scenarios are real and far from infrequent. Hunger can sneak up on you when you least expect it, and it’s why I’m always fully equipped to Take. It. Down. with a freezer full of one of my favorite brands and clients: Tres Latin Foods. From their signature pupusas to quick-prep tamales and tomatillo salsas, every item is delicious, convenient and crafted with real, simple ingredients. Me gusta.

After a full packaging redesign a la Faven Creative (copy by me), I’m elated times three to now announce the launch of Tres’s new website, written by yours truly and designed/developed by Urban Canvas. We took a fresh swing at the content organization and user experience; laid into the updated brand look, feel and tone of voice; and made it as bright and colorful as the Latin regions that inspire each recipe.

So click on over to explore the new site, or better yet, head to your nearest grocery store to stock up on the goods. With Tres, you can celebrate your plate with three times the inspiration and humble your hunger with a full-on flavor beatdown. Uno, dos, DOWN WITH STOMACH GRUMBLES.

Foraging for Three Bears



Is it just me, or can you hardly swing cereal spoon without hitting a new brand of oatmilk these days? Seriously, I was just at the store and in just a few month’s time, this category has gone from zero to awesome with brands like Oat-ly, Planet Oat and even Quaker coming into the mix. And while Three Bears may not be in the milk case…yet (maybe I should talk to someone about that), this brand is bringing nutritious, delicious oats to pretty much every other part of your daily rations.

With four flavors of satisfying oat bars, four not-too-big-not-too-small oatmeal cups and six fruit-and-oat squeezies, Three Bears is as versatile as it is adorable. Kudos to Alicia Potter of Faven Creative on her masterful design work. It was an honor to lead the brand vision and copywriting for this bad boy, and an exciting treat to see them on-shelf at my local Safeway today. Growl on, 1908 Brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

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