Hot (Sexy?) Potato

Who knew the humble potato could have so much moxie? Well, the creative team at Sterling-Rice Group had a hunch, and now it’s no surprise they’re currently crushing it in the produce aisle with their “9th Wonder of the World” campaign for Potatoes U.S.A.

Fun times commenced when I got called in to work on this print ad for Whole Foods Market’s in-store retail magazine. The seductive photography and playful copy tempt and tease busy shoppers before enticing them to toss some taters in their cart. The ad will run throughout this holiday season, so keep your eyes (and potatoes) peeled. Actually, not the potatoes for this particular feature recipe, but I couldn’t pass up some adorable wordplay.

Click image to enlarge body copy.

May No Season Stop You.

SeasonFive is a maverick apparel brand that’s ready, set and going to redefine the activewear category. Founded on its innovative fabric tech (breathable, waterproof, sun-blocking material with four-way stretch—way better than neoprene), SeasonFive started in watersport and quickly expanded to include land ventures of all kinds. Like running. And cycling. And trekking. And snowsport. And basically anything that pits you one-on-one against the elements.

With fierce competition from well-known brands, this underdog name needed a convincing hook—aka a tagline and manifesto—to bring its raw, adventurous spirit to life. That’s where I came in. Marketing extraordinaire Josh Holmstrom brought me in to work with SeasonFive founder Mike Fischer and give this brand something to hang its hoodie on. The result…

May No Season Stop You.

Where humans once sought shelter, we now thrive outside.

The elements have finally been found wanting in their battle against humankind. No longer will we stay indoors—shying away from wind, sun and surf. Today, we will get out and stay out because our bodies are their own protection inside SeasonFive.

SeasonFive apparel started in watersport, evolved into activewear, and now runs free wherever you do. For the weekend warriors and wily athletes who come alive in the open air, we help you do it longer—staying dry, warm and comfortable with full range of motion.

So even though people aren’t built to endure all conditions, that’s no reason to avoid them. Embrace the elements with SeasonFive technology, the only brand that pushes the limits of apparel like the boundary-breaking humans who wear it.

We are SeasonFive, and we live where others dare not venture.

Bonus points: SeasonFive also uses some of the alternate taglines I created for campaigns, including #BeYourOwnShelter (featured in the website promotion above). Sweet.

BREAKING NEWS: Ultimate Dinosaurs In Denver

HUGE news is breaking RIGHT NOW in Denver, Colorado as an all-new crew of just-discovered dinosaurs smashes onto the local scene. This is happening LIVE, people! 16 never-before-seen, full-scale skeletons were recently discovered at the far reaches of the earth. They’re unlike any dinosaurs you’ve ever seen, and now they’re here taking over our city! See the headline-stealing Giganotosaurus and Eoraptor in all their cretaceous glory! Get the real-time scoop on plate tectonics and the supercontinent Gowanda! Walk among giants and be a part of history in the making—reported live, only from the Denver Museum of Nature and Science.

I seriously could not have had more fun working on this campaign with the gang from Urban Canvas. When we get in a room, the magnitude of creative energy could rival the Big Bang. So, keep your eyes peeled for our killer campaign, and don’t miss this epic exhibit of ancient predators. They’re more humungous than you can imagine. They’re wilder than your wildest dreams. They’re so ferociously rare, they make T-Rex look ordinary. Boom.

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