Boom. Real Estate’s Got Some Edge.



Typically, I don’t write real estate listings. As much as I love all my home-buying, space-selling clients, it’s just not my jam. But when Todd from BOOM Properties said that he wanted to shake up the listing world (translation: I could basically do whatever the hell I wanted), I just couldn’t resist.

It was my pleasure to write this boundary-pushing company’s website copy in partnership with the pros at Oblique Design who gave BOOM its killer new look. Now I’m honored to keep a good thing going and help bring their bold, attention-grabbing tone of voice to life where people least expect it.

Listing Samples:

HOLY HOT SPOT!
The cathedral-feeling floor-to-ceiling windows in this second-story office space make it feel like a divine house of work-ship. (See what we did there?) For real though, just picture your business here: a spacious reception area, four private offices, onsite parking and a heavenly location that’ll restore your faith in real estate. Oh, and every time a new tenant moves in, an angel gets its wings.

DEAR BOULDER…
Yes, you rule. We’ve all read the articles and seen the ranking lists. So how on earth am I still vacant? I’m a 2nd floor office space in East Boulder with elevator access, four private offices with windows, a bullpen or XL conference area, a kitchenette, on-site parking and more. I’m a deal and a half, so can we meet up and talk? There are lots of good lunch places around here. Signed, Ready and Waiting on Conestoga.

AND THEN THERE’S MOD
[Dramatic movie trailer voice] In a world where Silicon Valley tech style meets Mad Men mod, an office suite like no other prepares to take over the world. Set on epic Arapahoe Avenue, this heroic, open-layout space will take on its quest for domination with exposed ceilings, stylish finishes and (pause for effect) a conference room. Now playing at BOOM Properties. Get your tickets now.

Raise Your Snack Esteem.



I was feeling pre-tty, pre-tty confident on a recent hike up Mount Sanitas. Why, you ask? First, because I went with the whole team from Urban Canvas after we presented some tasty new work to Made In Nature. And second, because this little copywriter was fueled with the finest nature has to offer. Made In Nature Supersnacks come in all shapes and sizes: dried fruit, Figgy Pops™, fruit and nut fusions, kale chips, a whole snack-load of other organic stuff, and my current favorite: PowPow Nuts. Launched at this year’s Expo West, PowPow Nuts are the next big thing in…well…nuts.

Here’s a little copy teaser…
SINGLE AND READY TO MINGLE
When you’re single, being tied down is the last thing on your mind. You get to be free, go far and have all the fun you can stomach. Made In Nature single-serve PowPow Nuts are like your edible wingmen—there when you need them to boost your solo mojo with just the right amount of organic oomph. They’re mighty. They’re nutty. They’re wildly crunchy nut blends of almonds, cashews and hazelnuts coated in power seeds, quinoa and spices bold enough to make any single snacker swoon. Now they’re on the prowl for hungry mouths, and yours looks like the perfect match.

I’ll keep you posted on when they’ll be in stores, and big thank you to Made In Nature for the new workout tank: Train Hard. Snack Harder.

Two New Ways To Get RAD.



Let the fanfare blare and the hallelujahs bellow because the long awaited launch of two new RAD massage and mobility tools is upon us. Introducing the RAD Atom and the RAD Centre, a couple of spheres on a perilous mission to make tight muscles and visceral tension beg for almighty mercy.

RAD has been one of my favorite clients for years. In fact, I’ve been lucky enough to be a member of the team since they first launched with their cornerstone product, the RAD Roller, back in early 2014. As the product line continues to grow, EBB Copywriting is relentlessly at the ready to integrate this brand’s tough yet irreverent tone of voice (what we call RADitude) into everything from product names and web copy to packaging, taglines and more. In this case: all of it.

Check out RAD’s website to learn the secrets behind these unique bodywork tools and to order some your own. I’ll just say this: speaking as a marathoner with a knack for pushing my body past its limits, RAD really knows how to get in there and get the job done.

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