The Botanic Borer.



Pretty much every summer, I make a pilgrimage (or two) to the Denver Botanic Gardens. This place is ripe with natural inspiration for all the awesome organic food brands I get to work on. Plus, my visits there remind me of the importance of preserving our planet. Neato.

On my most recent horticultural walkabout, I overheard a conversation that made me downright giddy. A family was reading a placard that was placed in front of a large-and-in-charge emerald ash tree, and the mom uttered the words, “Be a smart ash. Oh, ha. I get it.” “Damn right, you do!” I thought, but didn’t say (because apparently I’m just a silent eavesdropper, not verbal one).

My Keds immediately gunned it straight back to ‘dat ash, and I saw that it was wrapped with the campaign messaging I created last year on behalf of the Denver Mayor’s office. I felt like a fly on the wall—or a bee on the blossom—as I listened to the family talk about the campaign and get all educated and stuff on the emerald ash borer situation. It made me so proud to know that my work was making a difference, and even more so, that some 7-year-old kid thought I was “funny.”

The Be a Smart Ash campaign continues to make its mark across the Mile High City, and I thank Kazia Jankowski for bringing me onto the project alongside GroundFloor Media. Even kick-ashier, the campaign was recently featured in The Denver Post, and you can check out the article right here.

Nature Got a New URL.



Nature knows how to do things right, and Made In Nature‘s got mad respect for that. In fact, not messing with perfection is what puts the “super” in their SUPERSNACKS.

These guys go all-out organic in everything they do. No nonsense. No excuses. And definitely no refined sugar. Everything they make is basically made in nature (whoa, see what I did there?). From sun-ripened dried fruits to flavor-forward food explorations, Made In Nature feeds snackers’ hunger for real flavor and honest-to-goodness adventure. But what good is all that feeding when people can’t find them online? That’s where the brand’s long-awaited new website comes in.

Active lifestyle photography, clean graphics and smack-you-in-the-kisser copy come together to create an online experience that abounds with healthy snacking. The copy (some of my all-time favorite) that I wrote for Made In Nature’s packaging doubles as the product and shop pages, plus you can find creative recipes, blog content and all kinds of other tasty stuff on there too.

Thanks to Wendy, Susan and the whole Made In Nature team for continuing to strike my writer fancy and trusting me to be your voice. And shout out to Parallel Path for doing the design and dev on this bad boy.

Sistermind Circle Invites You…



Sistermind Circle is officially open for business, so if you’re a badass female entrepreneur who wants to move from the top 4% (generating at least $500,000) to the top 1% (seven figures, mind: blown), keep reading.

Founded, led and designed by two visionary women who I’m honored to call my clients, Sistermind Circle bravely brings masterminding into the female realm.* Freaking finally, right? Just look for yourself—there are all kinds of programs and classes for men at this high financial level, but none for us ladies. And especially none that combine practical business guidance with spiritual alchemy. That’s the difference of Sistermind: blessings in balance, baby.

Now, I know what you’re thinking: “Isn’t this a little airy-fairy, hippie-dippie for you, Erin?” And a few months ago, I would have agreed. But after listening to these women describe their vision, I’m onboard like an Alaskan king crab on The Deadliest Catch. This thing’s legit. So check out the new scrolling webpage to learn more and apply for one of the 13 coveted spots.

Many thanks to Lexy Lawrence and Elizabeth Robinson for trusting me to build a voice for this brand and letting me pen a fair amount of the website copy. Also, for inspiring me to push my creative limits. I always invite the challenge to write in an unfamiliar style, and this one was a beast (in the very best way possible).

* “No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.” –Napoleon Hill, the father of masterminding

Design and dev by ma studio.

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