Filled Figgy Pops Have Officially Dropped.



They’re fun. They’re filled. And they’re so delicious, it’s stupid. Introducing three flavors of nut-butter–filled Figgy Pops from the one and only Made In Nature. See below for a snapshot (click to enlarge) of the Mocha Almond copy, and keep reading to see the yarns I spun for the other unrelentingly righteous flavors.

 

 

 

 

 

 

 

 

 

APRICOT CASHEW // SNACKING RHAPSODY
It’s time to bliss out on a snack so full of real food, it’s practically a fantasy. Our Apricot Cashew Figgy Pops will make any place your happy place with a multilayered experience that some experts have described as “euphoric.” We’re not going to say who, but trust us, it’s people who know a lot about snacks.

Give in to the rapturous joy of organic figs, apricots, dates, nuts and coconut surrounding a harmonious filling of smooth almond and cashew butters. Each flavor beautifully balances the others to capture pure delight in every bite. Not to mention satisfying nutrition that’ll keep you on cloud nine all day long.

REAL FOOD. REAL FLAVOR.
CERTIFIED ORGANIC. NON-GMO.
GOOD SOURCE OF FIBER
DELICIOUSLY DIVINE

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Strategy Is Just ESG’s Starting Line.



I’m not always so keen to work on B2B stuff, but when Paul Reed of Denver’s Reed Hill approached me about a website for a group of “professional executionists,” my curiosity piqued in a way that felt all warm and fuzzy inside. It even tickled a little, which was neat.

Execution Specialists Group, or ESG for short, is a fascinating organization. Basically, when a massive company goes through some sort of transformation, be it a merger, acquisition or other epic evolution, ESG makes sh*t happen. Fancy strategy firms may be the ones to lay the groundwork for change, but these guys actually do the work and get the job(s) done. Boots, meet ground. Pedal, meet metal. Make sense?

Of course, you know I can’t resist a good tone of voice challenge, and this one was a doozy. Before digging into the full website, I wrote three versions of a potential “About Us” section to give the client a sampling of various tones. From strictly profesh to daring and disruptive, the spectrum of tones helped us hone in on the true expression of ESG. We landed on a straightforward, confident, active brand personality that lends itself beautifully to the very verb-oriented nature of ESG’s work.

From there, I got to work alongside the megatalents at Reed Hill to define the content strategy and image style before putting hand to keyboard and writing what’s now LIVE as a pretty dope new website. So congrats on the launch, ESG. And many thanks to Reed Hill for bringing me in on this bad boy. Your partnership is inspiring and your design, dev and photography moves could kill. I’m glad you know where to find me when you have another site to slaughter.

Fun and Puns and Three Bears, Oh My!



From the forest to your computer screen, Three Bears is officially online and oat-ing it up something fierce. I got to do the content strategy and copywriting for this beary beautiful new website in addition to the positioning and packaging last year, and I’m one proud mama bear of this little creative cub.

Betterweather did a growling great job with the design and development, so I invite you hit paws on whatever you’re doing (hehe) and venture out of your den for some browsing, buying and good-feels finding. You’ll love the exploratory magnifying glass on the product detail pages, and—shameless plug—make sure not to miss all the playful copy when you click Contact and Find. Plus, each flavor has mouthwatering messaging all its own (no repeats allowed), and you can learn about oats everywhere you go. We wouldn’t dare neglect the bears’ favorite ingredient.

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