Rock On, Bioluminescence.



If there’s one thing I know for sure about the world of living light, it’s that it rocks. Hard. From radiant jellyfish dropping mad beats of visual brilliance to swarms of fireflies flickering in a song of sparkle, Creatures of Light swim, fly, crawl, slither, grow and glow in a symphony of natural rhythm. This rare talent has never been found among flowering plants, reptiles, amphibians or mammals, so it’s not always easy to score a ticket to a live show. But from February 23–June 10, the Denver Museum of Nature and Science will host a magical exhibit that unites the lights from around the world and unequivocally proves why these instrumental creatures shine like rock stars.

 

 

 

 

 

 

 

 

 

 

 

I had a blast riffing ideas for this glowing exhibition with the musically and aesthetically gifted design team at Urban Canvas. We paired song lyric headlines with a neon-esque visual style to create a promotional drumroll announcing what’s to come. Then the tagline Glow Toward the Light ignites a playful call to action to catch this mysterious light before it goes out (of town).

Mwah!



Valentine’s Day is a whole big thing around EBB Copywriting, so it makes sense that Merrick’s new Fresh Kisses products would start gracing the shelves so close to the day. I was lucky enough to spot both SKUs at my local Petsmart yesterday, and I’m absolutely lovestruck by the final packaging design.

It was my pleasure to help write the various claim language for this adorable brand on behalf of one of my favorite design and strategy agencies. From Double Scrubber, TwinBrush and about 100 other options (Double-Brush was the winner), to countless claims about fresh breath, clean mouths, detoxification and essential oils, a lot of work (and words) went into these packages. So, if you have pups and love to give them lots of x’s and o’s, grab a bag to make those smooches a little bit fresher and little less “ok, that’s enough…that’s enough…SERIOUSLY STOP LICKING ME!”

Right at Home in Boquete, Panama.



Why hello there, 2018. I’m so glad you’re here. 2017 was a doozy, and after some Central American adventure over the holidays, I’m healing up nicely from my mosquito bites and ready to take on the new year.

Come late December of two-thousand-every-year, my husband and I like to jetset our way out of the the Christmas chaos and into a place we’ve never been before. This year, it was Panama. We strolled Balboa Avenue and ate street tacos in Panama City. We posed with piles of conch shells and made friends with bathroom-going geckos on Isle Bastimentos. And apparently we teleported back to Boulder through a portal-slash-food-store called Organica in the mountain town of Boquete.

 

 

 

 

 

 

 

It was honestly as if I’d stepped off a flower-lined Panamanian street into a card-carrying Boulder co-op. From Made In Nature and Free2B Foods to Justin’s, Glutino, Horizon Organic and about 50 other brands I’ve had the honor to write for, this store was stacked. I took pictures by the dozen and was all too happy to snap up plenty of Boulder-grown snacks for the road.

 

 

 

 

 

 

 

 

 

 

 

 

 

So, as grateful as I was for the holiday hiatus, I can’t pretend that I wasn’t thrilled to see my work making a splash in the Spanish-speaking Americas. It was bomb. Like, hella bomb. I hope you fit some unexpected excitement in your end-of-year schedule too, and from all of us (the one of us) at EBB Copywriting, I wish you a splendid start to 2018. May our creativity and collaboration reach every corner of the globe this coming year. ¡Hasta for now!

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