Meet Plant Perfect. Don’t Meat Them.



I seriously might squeal via blog because I can hardly contain my excitement right now. I am so proud to introduce the hot new vegan brand that’s about to blow the roof off the freaking world. Ladies and gentlemen: Plant Perfect™.

I’m going to try to keep this short in the interest of reader attention spans, so I’ll just say that this has project has impacted me heavily. Like, with the weight of our entire planet. #FoodTruth

Professionally, I’d like to FedEx about a billion thank yous to Alicia Potter of Faven Creative for bringing me in as her partner for this project. It’s been one of the highlights of my career to build the Plant Perfect brand together, from positioning and tone of voice development to tagline, manifesto, packaging, website copywriting and more. I can’t even begin to explain how much I love what we made and how many hours I plan to spend standing in front of the butter aisle waiting for our creation to hit local shelves. Thank you, Alicia. Your designs are like perfect little unicorns that, in this case, scream at you to pay attention to them in the coolest way possible.

And from a personal perspective, I just really want everyone I know to try this stuff. Seriously. I was so inspired by the vegan feast that chef MJ prepared for us at our brand workshop that I am now 80% vegan, and have been for nearly a year. And yes, there is such a thing as 80% vegan—even 5% or 13%—because like we say at Plant Perfect, “We’re all a little bit vegan.” It doesn’t have to be all or nothing, but it does have to be drool-inducingly delicious. Big hugs and high fives to the Pivotal Foods brand man (and card-carrying vegan) Mark Garrison and the lovely miss MJ for your endless trust, enthusiasm and willingness to let us slingshot Plant Perfect into a galaxy that no plant-based brand has gone before.

Plant Perfect is here, and it’s UN-VEGAN-BELIEVABLE™.

Grow Brands, Grow!



The last couple of weeks have come with a couple of feel-good updates from a couple of my favorite brands and clients. Wow, that’s a lot of couples. Anyway…

First up: Casa Alvarez Foods
What once was an iconic Boulder restaurant for nearly 20 years is now a frozen food company you’ll want to put your mouth all over. (No joke. I’ve been known to turn the bag inside out and lick it clean, but I digress.) I nearly went into a poblano-induced coma while working on the positioning, packaging, website and marketing materials for Casa Alvarez’s two flavors of green chile with Faven Creative, and I was thrilled to learn that this fledgling brand is now in 48 stores, including 11 Whole Foods and one Safeway. Way to go, Casa. I’m verde proud of you.

And now: Veggie-Go’s
With an exciting name update on the horizon (I can’t wait to share this with you once it hits shelves!) and killer packaging design by SRG, this local snack brand is growing faster than a well-fed toddler. I’ve been on the team for years now—writing everything from the website and packaging to sales sheets and branded coloring books—and I got the good news this month that Veggie-Go’s has grown by 35% since our rebrand. I know, right? Jaw = dropped. Turns out, people like healthy snacks, and boy oh boy is this the brand to do them up right. Congrats, to everyone who’s brought their brilliance to this one. It’s a cool time to be alive and hungry.

Pact Is Only Available in Green.



Every day is Earth Day at Pact because organic is the only language they know. From organic undies that make your booty every shade of ethical to organic cotton tees that prove how everyone looks in “green,” this apparel company (and one of the best clients EVER) is putting eco-conscious clothing on the map. You know…where it should be.

We created this clever “Green Is Our Only Color” campaign to promote this year’s Earth Week festivities on social media. We’re also sending out some big love via email to give super fans an planet-sized discount to celebrate the occasion. Check it out.

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