Click to Snack.



How old were you when you realized that the very best snacks are made exclusively by nature? I’ll tell you: you were today years old. Because I’m here, right now, telling you.

Made In Nature is one of my longest running clients (we’ve been in creative cahoots for about 7 years now), and I’ve had a blast giving this previously sleepy organic brand a loud and proud tone of voice. We’ve been through a full rebrand together, new websites, countless campaigns and promotions, and a top-to-bottom packaging rework of the brand’s 50+ products. I’m tired just reminiscing about it…

But enough with the history lesson, let’s talk about today. Recently, Made In Nature came to me with the challenge to write a whoooooooole bunch of Facebook and banner ads to support their online advertising initiatives. They had to be punchy. They had to be pointed. And most of all, they had to get people clicking. Below is a taste of the delicious results, with major props to the gang at Urban Canvas for their undoubtable design brilliance. Looking snappy, MiN.

Define “Rich”.



Elevations Credit Union isn’t your average bank. As a local not-for-profit financial institution founded in and for the Colorado community, its goal can be summed up in a single word: prosperity. But not just individual prosperity. Shared prosperity. Elevations believes that when one person prospers, everyone around them does too. It’s like a kick-butt butterfly effect of flourishing finances for all.

I’ve been lucky enough to work with this amazing organization on and off for about a decade, and was recently asked to integrate their new Prosperus Together positioning into web copy, collateral and a whole slew of other communications.

Keep an eye on elevationscu.com as the new messaging rolls out over the next few months. And scroll down to the blue box on this page (seen below) to download the full Community Prosperity Report, a piece in which I was also happy to lend a helping hand. Because you know what they say: when you bank local, your money stays local, and I can’t think of anywhere better for it to be.

Pact Packs



Pact‘s new brand and updated packaging are officially out in the world, and I recently spied the righteously organic collection at Whole Foods Markets in Longmont and Boulder.

The clean, green look and logo complement the brand’s “organic cotton, only and always” creed while the simplistic design brings our new positioning to life: You’re the best part of any outfit anyway, so Pact provides head-to-toe, planet-conscious basics that let you wear your true self on your sleeve. And your feet. And legs. And butt.

I’ve loved working on this feel-good apparel brand — from brand positioning and social campaigns to packaging and web copywriting — and I’m not lying when I say that half my closet is Pact at this point. Seriously though, even the dress I’m wearing in this photo and (TMI alert: the undies underneath) are Pact. Want to rock my easy-breezy maxi dress look? You may have missed this pattern from last season, but they have plenty of colors and styles to choose from online or at Whole Foods Markets across the country.

© Copyright Erin Bosik - Designed by Pexeto