It’s Snack-to-School Time.



As the kiddos head back to class, it’s time to shop for school supplies. Ask Made In Nature what’s required on their list, and I’d bet the $7.67 in my pocket they’ll say “organic Supersnacks.” They’ll also probably list a unicorn, rollerblades, scented stickers and one of those drugstore bouncy balls that’s too light to throw. (They like to have fun.)

(Banner ad design by Urban Canvas; creative direction and copy by me)

All the top students agree that nutrition is mandatory for A+ work, so head over to madeinnature.com for snack-to-school savings (use code GET10) now through tomorrow. Also, you should totally sign up for their newsletter — cue the positive peer pressure here — so you never miss a sale. Or just head to your fave local retailer to grab some Supersnacks in real life. I found our latest craze, Veggie Pops, at my local Safeway store and somehow managed to contain myself to only three bags. In one sitting.

Bon Appetaggio!



Seldom do I have more fun working on a naming project than I did on this one for Fiorucci. Fiorucci is basically a legend in the meat and cheese world — a virtual smorgasbord of fine Italian deli meats under a brand that’s been around for more than 160 years. Their products are deliciously authentic, exceptionally high quality and a perfect homage to their Roman namesake, the Fiorucci family.

As part of the Sigma family of brands, Fiorucci stands for flavor, passion and culinary creativity. As such, the brand’s latest snacking innovation needed a sophisticated, international-sounding name to match. The new products are fruit-infused cheeses wrapped in cured meats like prosciutto and salami, so the Sigma team challenged me to generate names that sound Italian and cue tempting flavor, but aren’t actual Italian words. They also wanted the name to make sense to English speakers since the products were launching in the U.S.

The winning name is Appetaggio™: a heavily Italian-influenced coined word that rolls off the tongue and is just downright fun to say. Visually, its two pairs of double letters complement the double-c in Fiorucci for a natural brand fit. The name originates from ‘appetite’ or ‘appetizer’ (a nod to snacking) + the suffix –aggio, which indicates the root verb of a noun. So basically, its own Americanized way, the name means ‘to have an appetite’ or ‘to snack’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(Image credit: Fiorucci Foods)

Look for all four flavors of Appetaggio products, plus other Fiorucci favorites in a grocery store near you. And until then, arrivederci my friends.

Bundle — and Bosik — on The Hills: New Beginnings



I’ve been running around my house like a catnip-crazed kitten all morning because my client Bundle Organics and its superstar co-founder Whitney Port were a major part of last night’s episode of The Hills: New Beginnings on MTV!

I’ll pretend that that’s the biggest news…but the reason I’m really, REALLY excited is that I got to be in the episode too! (Cue my head exploding) The Hills crew was on-site shooting during our big brand photoshoot last year, so the 1908 Brands creative team — including yours truly in the yellow cardigan — made a cameo appearance. Check out the clip below to see some of the #BundleOrganics love, and watch the full episode on MTV now. It’s Episode 6 called “I Don’t Think We Can Be Friends,” but it should totally be called “Whitney and Bundle Organics Rock Your Motherhood Socks Off!”

© Copyright Erin Bosik - Designed by Pexeto