Don’t Just Eat. Win.



Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have played for and passed through this franchise, including John Elway, Peyton Manning and the tank of a man known as Mark “Stink” Schlereth. These days, you can hear Mark sportscasting on ESPN radio and TV, but what you may not know about him is that he has a serious thing for green chili.

A few years ago, Mark’s landscaper buddy David Bloom had a pretty righteous chili recipe that he oh-so-generously shared with the Stink. Mark fell for it. Hard. And then, badda-bing, badda-boom, the Stinkin’ Good Chili brand was born — a partnership between this NFL superstar and his friend with a ‘green-chili thumb’. (Good one, Erin.)

Last year, alongside Alicia Potter of Faven Creative, I had the chance to give this growing brand the professional creative treatment it so needed and deserved. We worked up a range of strategic brand directions from which we landed in a place of sport, achievement and victory: Don’t Just Eat. Win. This spicy phrase is now Stinkin’ Good’s tagline and their game plan for the future as they go into queso and other categories beyond the four green chilis that I helped launch.

(Click to enlarge tub image above and read copy.)

Keep your eyes peeled for the touchdown-worthy logo and visual branding that Alicia designed (all packaging and promo copy by yours truly, including flavor names like “The Cluck” and “This Little Piggy”), and head to stinkingoodchili.com to see which stores in your area are stinking up their shelves with the good stuff. Hearty Garden is my personal fave, but you’ll have to try them all to make up your own mind. Oh! And don’t forget to ‘bring the stink’ to your next tailgate party, get-together or picnic. Every bite will have the whole crowd cheering…like for the Broncos…at the Super Bowl.

These football analogies doing anything for you?

Ok fine. But buy some chili anyway.

The Wild, Wild Expo West



My first — and let’s face it, probably last — excursion to the famed Natural Products Expo West in Anaheim did not disappoint. My feet are killing me. I have a raging headache. And I loved every minute of it.

Here are few (okay, a bunch) of snaps from some of the very best booths. Though to be fair, I’m 100% biased because they’re all my clients with big launches this year. But hey, this is MY blog, so if you have a problem with it, take it up with my assistant: me.

At the Bundle Organics booth showing off my tagline…on a damn PILLOW. #Winning

Celebrating the ribbon cutting of Bundle Organics with Co-Founder (and current Cosmo cover girl!) Miss Whitney Port.

Big smiles for Love Grown‘s new look and tagline. Haaawt new packaging coming to a grocery store near you this summer 😉

Loved seeing my awesome Wildmade clients crushing it with fruit roll sampling.

Did somebody say “pupusa”? Oh wait…I think it was me. Hooray for Tres!

A lot of work went into this 1989 throwback booth for my longtime love and client Made In Nature. Congrats on 30 years of hacking the rules of organic.

Pretty proud of this headline. I’m not gonna lie. Next time you’re at the grocery store, remember to stock up on Made In Nature Veggie Pops and Figgy Pops: bite-sized balls of real-food bliss.

Photo-boothing it up at Made In Nature with design partner extraordinaire Jessie. Thanks for walking the halls with me, girl.

Just saying “Rice to meet you” to my Grain Trust clients who I never met in person until now. Weird, but true.

Three Bears Oats were representing our line of bars, oat cups and squeezy pouches — all free from the top 8 food allergens. You listening, moms?

My Truly Grass Fed clients are in the house all the way from Ireland. So happy to see the butter and cheeses launching in stores nationwide. Happy cows, happy mouths.

You wouldn’t believe how many Boulder– and Colorado-based brands were at Expo, including a huge booth representing Boulder Brands. In the past, I’ve had the honor of working on Gardein, Glutino and Earth Balance.

Oh…and did I mention I met Guy Fieri? (Bet you’re pretty glad you made it all the way to the bottom of this blog, right?! Talk about a payoff.)

Silvernest: As Good As Gold.



Just because you’re getting on in years — I’m talking to you, empty nesters — doesn’t mean you’ve grown out of having a roommate. In fact, I could probably point you to about 25 studies that show how important it is to have companionship and meaningful interactions as you age. Isolation is dangerous for your brain and your body, and Silvernest is here to help prove the power of aging in place…with company. This innovative homesharing brand’s new website, updated product offering and new pricing structure are now LIVE, and I was honor to be a part of their creation.

Silvernest is now simpler than ever before. Homeowners can list their home and take advantage of all the helpful features for one low monthly price (no more picking between various plans). Everyone gets unlimited matching and messaging with potential housemates + all kinds of high-value benefits that hold your hand through the homesharing process from start to finish. 

And when I say you can “have it all,” I’m not screwing around. From a rent calculator to help you determine the best price for your home based on the local market, to a hassle-free lease creator, automatic rent collection tool, legal concierge (in rare cases of eviction) and Homeshare Harmony experts to answer questions and provide support, “all” is an understatement if I’ve ever written one.

I got to help the Silvernest team with the content strategy and copywriting for the front-end website, as well write the entire sign-up process once you decide to list your home. So if you have space to share, Silvernest is ready and rearing to help you fill it. After all, sharing homes isn’t just for college kids anymore.

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