Carpenter Group Website Launch.

07/11 2014

I’ll be honest with you, I’m not a stem cell expert. I know…shocking. So when I was approached to write a professional website for one of the leading stem cell science consultants in the world, I was both intimidated and eager to take on the challenge.

Grounded in the concept of simplicity—Dr. Melissa Carpenter helps all types of clients pick out the most critical, actionable insights in mountains of data—this website showcases Carpenter Group’s expertise through clear copy, bold color and minimalist graphics. The hard part was crafting content that portrayed Dr. Carpenter’s unparalleled expertise without isolating readers who don’t know the jargon. That meant striking a careful balance between scientific terminology and everyday English, which is easier said than done. Believe me, I was there.

In the end, I couldn’t be happier with how the site turned out. It sets a new standard of online presence for professionals practicing in the field and creates a beautiful reflection of groundbreaking technology without feeling cold or impersonal. Take a look.

Site design and brand identity by Alicia Potter of Faven Creative.

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