Want to Hang With Whit?

Guys.

Guys.

Seriously, guys. This is a cool one. I was first introduced to Whitney Port when I used to watch her on MTV’s The Hills, and then later, her spinoff The City. I legitimately remember telling my husband more than once that “I like Whitney best. Actually, she’s the only one I like. She seems like a nice person.”

Fast-forward ten years to 2018 when my clients at 1908 Brands acquired Bundle Organics™, the bomb-diggity motherhood nutrition brand co-founded by — you guessed it — Whitney Port. I attempted to muffle my squeals of excitement, and I’m only half-ashamed to admit that I only half-succeeded. I. Was. PUMPED.

For the past year, it’s been a privilege to work with Whitney on the Bundle Organics brand, from positioning and tagline (#MomAsYouAre) to packaging, web stuff and events. And now, I can honestly report that she is just as lovely, if not lovelier, than I expected. As normal folk, we always want celebrities to be good people, don’t we? And it’s such a bummer when you hear those stories about your favorites being jerks. But Whitney is an absolute pro and a delight to work with, so I was beyond honored when she asked me to help script the trailer and promo messaging for her new podcast, With Whit.

Photo credit: @WhitneyEvePort

On the show, Whitney will be talking to a range of fascinating people, including close friends and family who have known and loved her for decades and experts in the fields of fashion, beauty, motherhood, wellness, relationships and more. The conversations will be “real, raw and sometimes ridiculous,” (I wrote that part for the trailer, hehe), so you can bet it’s going to be some gooooood listenin’.

The first two episodes of With Whit post next week on May 21, so make sure to listen to the trailer and subscribe on Apple Podcasts (or wherever you get your podcasts) so you don’t miss a minute of the fun. Many thanks to Whitney for trusting me to help out on your passion project, and I can’t wait for The Hills New Beginnings to premiere on MTV this June. You can bet your Hollywood butt I’ll be watching.

Get in on Getaround.

I don’t know about you, but I’m all about the sharing economy. I love the idea of a world that produces less stuff and creates more connections by following a lesson we all learned in kindergarten: share. Or in my case: “Damnit, Erin! Share with your sister!” With my now-matured love of the ol’ give-and-take, you can probably imagine my glee at the opportunity to write a series of email campaigns for Getaround, a peer-to-peer car-sharing service based in San Francisco and driving its way across the U.S.

Not only does Getaround make it super easy to rent a ride right in your own ‘hood (you unlock your rental on-demand from an app on your phone), but it also helps car owners earn extra cash on their wheels that are just taking up space parked somewhere.

Check out Getaround on their website or download the app to start car-sharing today. It’s perfect for everything from weekend getaways (fit your whole crew in a Jeep or SUV), commutes (sensible sedans aplenty), moving (pick-up trucks you don’t have to beg your friend to borrow), running errands (in a convertible…to look cool when you go pick up your prescriptions), or just going for a joyride (Tesla, anyone?). Thanks to the Getaround team for letting me write for your rad brand, and to designer Chad Morgan for bringing me onboard. Can’t wait to put the pedal to the metal on many more campaigns to come.

Girl Bosses

AIGA, I gotta hand it to you. You put on one hell of a panel last night.

I had a blast listening to four badass females discuss their strengths and struggles in the male-dominated boys’ club better known as “the design industry” at AIGA’s Designed to Lead event. My good friend and colleague Amy Hayes was the ringleader behind the evening while longtime collaborator and comrade Jen Jones from SRG sat on the panel.

I may have been one of the bad kids giggling and stealing all the cheese at the back of the room, but I left feeling inspired and reinvigorated as a creative businesswoman. Insight of the night: the tired “target audience: female 35–55” thing is over. We now live in a world of gender and age fluidity, and we must embrace the evolution of women’s roles as creators and not just consumers.

It’s Real Simple: Choose Three Bears Oats

Just a little quickie here because I totally dropped the ball and forgot to post about this last month. Hand, you may now smack my forehead.

Three Bears (the all-oats-all-the-time brand I’ve worked on since it was just a sparkle it its founders’ eyes) was recently featured in Real Simple magazine (!!!). Jess from Good Point Projects did a killer job getting the word out and finding our way onto the page with her media relations mettle, and the packaging shot is a surefire winner.

I agree that our Cinnamon Raisin flavor is just TOPS, but I must admit that I have a special place in my heart (and belly) for the Wild Blueberry. All Three Bears products are free from the top 8 allergens, plus the oat cups and bars have natural probiotics to support digestive health. From the brand positioning and packaging to the website and promotion, it’s been a pleasure to be part of this beary tempting brand.

Want some? Shop it like it’s hot…off the stove.

Whoa, Mama! That’s a Nice Website.

Bundle Organics™ is on a mission for motherhood. To nourish and comfort. To support and encourage. To entice and delight with certified organic, OB/GYN-approved snacks and beverages made with functional, flavorful ingredients and one woman in mind: mom.

I honestly feel like I’m gushing about giving birth to my own baby when I talk about Bundle Organics, and today I am thrilled to announce that our fancy-schmancy new website is now officially live and thriving.

IMHO, this site looks good enough to eat (or drink….’cause we have fizzy drinks and smoothies too), and I am so proud to have been a part of its creation. I worked with the team at 1908 Brands (parent company to Bundle Organics) and Bundle co-founder slash celebrity influencer @WhitneyEvePort to create content for the colorful, comforting and confidence-boosting design by Betterweather.

The look and feel pays beautiful homage to the ingredient illustrations that appear on our packaging. The expandable navigation helps users easily browse and shop between stages (fertility, pregnancy and nursing). The All About Mom community is a bounty of insightful content for moms and moms-to-be. And the copy? Well, I don’t want to toot my own writer horn — yeah, we all get one — but I happen to think it’s inviting, charming and pretty damn cute all at once. That’s the tone of voice I was going for at least.

So don’t be shy. Click on over to shop craveworthy snacks and drinks for every stage of motherhood. Hint: the product pages are actually some of my favorites because they showcase all the awesomely purposeful organic ingredients within. Keep your eyes peeled for “Whit’s Picks,” a callout posted on all of Whitney’s personal favorite flavors.

And just because I can’t help myself, check out the awesome Bundle Organics endcap currently gracing BuyBuyBaby stores all across the nation. Word on the street is that the products are flying off the shelves.

Lease a Boulder Legend.

Downtown Boulder is no stranger to change, but this radical renovation is history in the making. I’m talking about the property — nay, the legend — at the corner of 11^th and Walnut, former home to the iconic Walrus Saloon. As part of a massive overhaul that updated the now-four-story structure into a marvel of modern convenience, the hundred-year-old brick exterior has been preserved as an homage to the past. The building, now called 19eleven, is 100% legit grit with a modern twist: raw exposed brick walls…wood beams and steel bolts that scream with storied past and successful futures…bright, versatile spaces for startups, retail or co-working…the whole kit, kaboodle and a penthouse cherry on top. (Sorry kids, that floor’s already taken.)

My clients at Market Real Estate are now leasing the few spaces left on the gorgeous lower three floors, and we made a kickass website to promote the potential within. The site beautifully showcases what makes this building so different than much of Boulder’s hottest commercial real estate: it’s not a shiny white box. So, if you want perfectly polished walls or a contemporary all-glass building so shiny that birds fly into it and fall to their deaths, look elsewhere. Buuuuuut if you like a little history with your workplace, check out the property site and contact Market ASAP. It’s the kind of gem you just don’t find ’round these parts. Brooklyn maybe. But not Boulder.

Oh, and in case you’re wondering, I would for sure set up EBB Copywriting HQ at 19eleven if I could afford the ultra-premium price tag. But hey, at least I can visit during construction and ruin my hairdo with a hardhat.

A few sample headlines from the website and building promo materials:

BLOOD, SWEAT AND BRICKS

SURVIVAL OF THE HIPPEST

PAINT OVER THE PAST? NEVER.

CHARACTER NEVER DIES.

Five Senses Is Just the Start.

When it comes to our senses, hasn’t the number five had enough time in the spotlight? Sight, hearing, taste, touch and smell get all the attention, but what about the unsung sensorial heroes? From balance and breathlessness to correction and temperature, there are so many other senses we rely on every day.

Our Senses: Creating Your Reality brings them all together—inner and outer tools of detection and perception—into a hands-on (and nose-on, and eyes-on, and feels-on) exhibit for the whole family. The Denver Museum of Nature and Science wants everyone to make sense of their many senses, and you may be surprised at how much influence they have over how you experience the world.

I had all the feels (apparently I’m SUPER sensitive) working on this campaign with my buddies at Urban Canvas. The concept prompts viewers to question what they think they know and expand their “senses” definition outside the usual five.

Our Senses: Creating Your Reality opens in just a couple of weeks on April 12 and runs through August 4, so get it on the calendar and bring the whole family. The sight room reveals a visual explosion of ocular discovery. The balance room engulfs you in walls so wickedly wavy that you won’t know which way is up. The correction room blows your mind with the science behind why it deosn’t mttaer waht oredr the ltteers are in a wrod for you to be albe to raed it. So yeah. You don’t want to miss this one.

Don’t Just Eat. Win.

Unless you’ve been living under a rock (or Rocky Mountain), you probably know that we have a little football team here called The Denver Broncos. Some of the biggest names in the game have played for and passed through this franchise, including John Elway, Peyton Manning and the tank of a man known as Mark “Stink” Schlereth. These days, you can hear Mark sportscasting on ESPN radio and TV, but what you may not know about him is that he has a serious thing for green chili.

A few years ago, Mark’s landscaper buddy David Bloom had a pretty righteous chili recipe that he oh-so-generously shared with the Stink. Mark fell for it. Hard. And then, badda-bing, badda-boom, the Stinkin’ Good Chili brand was born — a partnership between this NFL superstar and his friend with a ‘green-chili thumb’. (Good one, Erin.)

Last year, alongside Alicia Potter of Faven Creative, I had the chance to give this growing brand the professional creative treatment it so needed and deserved. We worked up a range of strategic brand directions from which we landed in a place of sport, achievement and victory: Don’t Just Eat. Win. This spicy phrase is now Stinkin’ Good’s tagline and their game plan for the future as they go into queso and other categories beyond the four green chilis that I helped launch.

(Click to enlarge tub image above and read copy.)

Keep your eyes peeled for the touchdown-worthy logo and visual branding that Alicia designed (all packaging and promo copy by yours truly, including flavor names like “The Cluck” and “This Little Piggy”), and head to stinkingoodchili.com to see which stores in your area are stinking up their shelves with the good stuff. Hearty Garden is my personal fave, but you’ll have to try them all to make up your own mind. Oh! And don’t forget to ‘bring the stink’ to your next tailgate party, get-together or picnic. Every bite will have the whole crowd cheering…like for the Broncos…at the Super Bowl.

These football analogies doing anything for you?

Ok fine. But buy some chili anyway.

The Wild, Wild Expo West

My first — and let’s face it, probably last — excursion to the famed Natural Products Expo West in Anaheim did not disappoint. My feet are killing me. I have a raging headache. And I loved every minute of it.

Here are few (okay, a bunch) of snaps from some of the very best booths. Though to be fair, I’m 100% biased because they’re all my clients with big launches this year. But hey, this is MY blog, so if you have a problem with it, take it up with my assistant: me.

At the Bundle Organics booth showing off my tagline…on a damn PILLOW. #Winning

Celebrating the ribbon cutting of Bundle Organics with Co-Founder (and current Cosmo cover girl!) Miss Whitney Port.

Big smiles for Love Grown‘s new look and tagline. Haaawt new packaging coming to a grocery store near you this summer 😉

Loved seeing my awesome Wildmade clients crushing it with fruit roll sampling.

Did somebody say “pupusa”? Oh wait…I think it was me. Hooray for Tres!

A lot of work went into this 1989 throwback booth for my longtime love and client Made In Nature. Congrats on 30 years of hacking the rules of organic.

Pretty proud of this headline. I’m not gonna lie. Next time you’re at the grocery store, remember to stock up on Made In Nature Veggie Pops and Figgy Pops: bite-sized balls of real-food bliss.

Photo-boothing it up at Made In Nature with design partner extraordinaire Jessie. Thanks for walking the halls with me, girl.

Just saying “Rice to meet you” to my Grain Trust clients who I never met in person until now. Weird, but true.

Three Bears Oats were representing our line of bars, oat cups and squeezy pouches — all free from the top 8 food allergens. You listening, moms?

My Truly Grass Fed clients are in the house all the way from Ireland. So happy to see the butter and cheeses launching in stores nationwide. Happy cows, happy mouths.

You wouldn’t believe how many Boulder– and Colorado-based brands were at Expo, including a huge booth representing Boulder Brands. In the past, I’ve had the honor of working on Gardein, Glutino and Earth Balance.

Oh…and did I mention I met Guy Fieri? (Bet you’re pretty glad you made it all the way to the bottom of this blog, right?! Talk about a payoff.)

Silvernest: As Good As Gold.

Just because you’re getting on in years — I’m talking to you, empty nesters — doesn’t mean you’ve grown out of having a roommate. In fact, I could probably point you to about 25 studies that show how important it is to have companionship and meaningful interactions as you age. Isolation is dangerous for your brain and your body, and Silvernest is here to help prove the power of aging in place…with company. This innovative homesharing brand’s new website, updated product offering and new pricing structure are now LIVE, and I was honor to be a part of their creation.

Silvernest is now simpler than ever before. Homeowners can list their home and take advantage of all the helpful features for one low monthly price (no more picking between various plans). Everyone gets unlimited matching and messaging with potential housemates + all kinds of high-value benefits that hold your hand through the homesharing process from start to finish. 

And when I say you can “have it all,” I’m not screwing around. From a rent calculator to help you determine the best price for your home based on the local market, to a hassle-free lease creator, automatic rent collection tool, legal concierge (in rare cases of eviction) and Homeshare Harmony experts to answer questions and provide support, “all” is an understatement if I’ve ever written one.

I got to help the Silvernest team with the content strategy and copywriting for the front-end website, as well write the entire sign-up process once you decide to list your home. So if you have space to share, Silvernest is ready and rearing to help you fill it. After all, sharing homes isn’t just for college kids anymore.