Big Wins on Social



If you know me at all, you probably know that I’m not big into social media. It’s just not my thing. I do LinkedIn because it’s a great place to convince my clients to say super nice things about me via written endorsements (wink, nudge), but beyond that, I’m out.

Now, before you jump down my virtual throat, I should say that I 100% acknowledge and appreciate the potential of social media to do great things for humanity and for brands. I have no qualms working on ideas that will end up splashed all over Insta, Facebook and Twitter, and I love watching my clients connect with fans by the thousands.

So, in support of some recent social buzz, I thought I’d give a nod to a couple of my client brands who are doing great work on these modern channels: Bundle Organics and Love Grown.

 

 

Congrats to the entire team at Bundle Organics and 1908 Brands for the recent recognition of our Lemon Ginger Fizzy Drink as a Baby Maternity Magazine Top Choice for 2019. This particular product is one of Bundle co-founder and celebrity influencer Whitney Port’s personal favorites: “Inspired by Whitney’s cravings for ginger ale during her pregnancy, this refreshing fizzy drink serves up bright, bubbly effervescence without the downsides of soda. It’s crisp, clean and delightfully hydrating.” (Bundle website copy)

 

 

And mad props to the passionate and protein-powered Love Grown team for their upcoming rebrand (announced by our brilliant client Dagny on LinkedIn last week). I was honored to partner with design guru Faven Creative to create a new positioning, tagline, tone of voice and to write all the new packaging copy for this growing breakfast brand. Keep your eyes peeled for our epic milk waves appearing on store shelves VERY soon, and there’s more to come on this exciting project once it’s live. #GrowingBetterBiteByBite

Just a Few Newbies…



I have so much cooking at the moment that I couldn’t help but make this blog a threebie. Here’s what’s happening lately at EBB Copywriting + Creative.

1. Denver Museum of Nature and Science Extreme Sports Exhibit
What is an extreme sport if not an exercise in play? As adults, we learn how important it is to hold onto our sense of childlike wonder, and Extreme Sports tells the stories of extreme athletes who have done exactly that. I tapped into my own inner wild child to help Urban Canvas concept and write this campaign for DMNS‘s newest exhibit that opened just yesterday (through April 12, 2020).

2. Made In Nature Variety Promo
Asking Made In Nature to choose between their organic Supersnacks is like asking a parent to pick their favorite kid (though secretly they might like one better than the others, they’d never admit it). I teamed up with Urban Canvas once again to create this social and email promotion enticing customers to try everything this righteous snack brand has to offer. Use code VARIETY on the site to save 25% on EVERYTHING until midnight tonight.

3. Boulder Country Day School 2019 Gala Invitation
Boulder Country Day School…or Hogwarts School of Witchcraft and Wizardry? On October 19, they’ll be one and the same. I love helping BCD bring their awesomely over-the-top gala themes to life with language, and this year’s invitation really takes the cake (or bag of Every Flavour Beans). I mean, who wouldn’t want to transform “Dress Code” into “Uniforms Required” or request meal preferences with the line “Upon which beast will you feast?”

Japan In Haikus.



It’s my first day back at the ol’ laptop after two exhilarating-slash-exhausting weeks wanderlusting my way through Japan. It seems only appropriate to share the highlights via haiku, so in true Japanese fashion, get ready to count some syllables and away…we…go…

Mount Fuji summit
Climb all night for sunrise time
Breath taken, mind blown

Organized chaos
Screaming neon of Tokyo
Sea of flowing lives

Aisle of bamboo
A forest humming with height
Peace and crickets chirp

Walk the torii gates
Fushimi Inari Shrine
Thousands of steps blessed

Nara’s wild deer
Nipping my legs to be fed
Every welt: worth it

Pulsing Osaka
Back and forth in time we go
My heart is still there

Big thanks to all of my clients for putting up with me while I peaced out on this adventure. It’s good to be back tickling the iMac ivories, so hit me up and let’s get to work.

© Copyright Erin Bosik - Designed by Pexeto