Beforeplay Got Some Play…



Beforeplay.org is one of the projects that I can’t help but cherish. Eckhh…cherish is kind of a weird word, isn’t it? Right up there with mollycoddle. And tender. And moist. Man, I’m realizing I have some real issues with soft, comforting words. Maybe I need to unpack that with a mental health professional at some point…

Regardless though, if I could have written for Beforeplay.org for a decade, I would have. I was lucky enough to be hired by Vermilion to write this sex- and sexuality-positive website and advertising campaign when it first launched in 2012, and it’s still making an impact more than seven years later. Just yesterday, Rachel Maddow gave mad props to our work when speaking to John Hickenlooper about Beforeplay and his campaign to provide affordable long-acting reversible contraception (IUDs and implants) to Colorado women. The program has reduced unintended teen pregnancies by 54% and teen abortions by 64% across the state. #BOOM

 

 

 

 

 

 

 

 

 

 

Check out the full video clip below, and in the meantime, I’ll humble-pride in the fact that I had even a small part in making sure all women have access to reliable reproductive healthcare. The future be female, folks. Let’s rock.

Could This Packaging BEE Any Cuter?



Honey Bunchies is a company that Faven Creative and I have been “flirting” with for years, and I’m thrilled to report that the adorable brand update we did for them is now IRL. So, I guess that means Honey Bunchies finally agreed to marry us 🙂

These insanely delicious snack bars are basically Winnie the Pooh’s fantasy. 42% of each bar is pure honey, and the rest is crunchy nuts, sunflower kernels and a whole lot of love. They’re made right here in Colorado by a passionate family that I’m now proud to call my spirit spouse.

It was an honor to help with the full packaging update, including flavor naming, wrapper copy and display box messaging, which will hit shelves this June. So, watch for the buzz to begin at your favorite store or buy online now at honeybunchies.com. You can also get a little taste of the new copy and see the previous branding below.

There’s only one Honey Bunchies.
Well, actually two. First, there are our bee-lightful handcrafted bars that are 42% pure honey and 100% sweet, salty deliciousness. And second, there’s the namesake. We’re a family company — owned and operated since 2010 — and when Dad created these sensational snacks, no title felt more fitting than his loving nickname for Mom: Honey Bunchie.

Previous Branding:

Want to Hang With Whit?



Guys.

Guys.

Seriously, guys. This is a cool one. I was first introduced to Whitney Port when I used to watch her on MTV’s The Hills, and then later, her spinoff The City. I legitimately remember telling my husband more than once that “I like Whitney best. Actually, she’s the only one I like. She seems like a nice person.”

Fast-forward ten years to 2018 when my clients at 1908 Brands acquired Bundle Organics™, the bomb-diggity motherhood nutrition brand co-founded by — you guessed it — Whitney Port. I attempted to muffle my squeals of excitement, and I’m only half-ashamed to admit that I only half-succeeded. I. Was. PUMPED.

For the past year, it’s been a privilege to work with Whitney on the Bundle Organics brand, from positioning and tagline (#MomAsYouAre) to packaging, web stuff and events. And now, I can honestly report that she is just as lovely, if not lovelier, than I expected. As normal folk, we always want celebrities to be good people, don’t we? And it’s such a bummer when you hear those stories about your favorites being jerks. But Whitney is an absolute pro and a delight to work with, so I was beyond honored when she asked me to help script the trailer and promo messaging for her new podcast, With Whit.

Photo credit: @WhitneyEvePort

On the show, Whitney will be talking to a range of fascinating people, including close friends and family who have known and loved her for decades and experts in the fields of fashion, beauty, motherhood, wellness, relationships and more. The conversations will be “real, raw and sometimes ridiculous,” (I wrote that part for the trailer, hehe), so you can bet it’s going to be some gooooood listenin’.

The first two episodes of With Whit post next week on May 21, so make sure to listen to the trailer and subscribe on Apple Podcasts (or wherever you get your podcasts) so you don’t miss a minute of the fun. Many thanks to Whitney for trusting me to help out on your passion project, and I can’t wait for The Hills New Beginnings to premiere on MTV this June. You can bet your Hollywood butt I’ll be watching.

Get in on Getaround.



I don’t know about you, but I’m all about the sharing economy. I love the idea of a world that produces less stuff and creates more connections by following a lesson we all learned in kindergarten: share. Or in my case: “Damnit, Erin! Share with your sister!” With my now-matured love of the ol’ give-and-take, you can probably imagine my glee at the opportunity to write a series of email campaigns for Getaround, a peer-to-peer car-sharing service based in San Francisco and driving its way across the U.S.

Not only does Getaround make it super easy to rent a ride right in your own ‘hood (you unlock your rental on-demand from an app on your phone), but it also helps car owners earn extra cash on their wheels that are just taking up space parked somewhere.

Check out Getaround on their website or download the app to start car-sharing today. It’s perfect for everything from weekend getaways (fit your whole crew in a Jeep or SUV), commutes (sensible sedans aplenty), moving (pick-up trucks you don’t have to beg your friend to borrow), running errands (in a convertible…to look cool when you go pick up your prescriptions), or just going for a joyride (Tesla, anyone?). Thanks to the Getaround team for letting me write for your rad brand, and to designer Chad Morgan for bringing me onboard. Can’t wait to put the pedal to the metal on many more campaigns to come.

Girl Bosses



AIGA, I gotta hand it to you. You put on one hell of a panel last night.

I had a blast listening to four badass females discuss their strengths and struggles in the male-dominated boys’ club better known as “the design industry” at AIGA’s Designed to Lead event. My good friend and colleague Amy Hayes was the ringleader behind the evening while longtime collaborator and comrade Jen Jones from SRG sat on the panel.

I may have been one of the bad kids giggling and stealing all the cheese at the back of the room, but I left feeling inspired and reinvigorated as a creative businesswoman. Insight of the night: the tired “target audience: female 35–55” thing is over. We now live in a world of gender and age fluidity, and we must embrace the evolution of women’s roles as creators and not just consumers.

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